The Small Business Journey Show

How a music teacher became a full time Muralist with Kailey Rorer

Podcast Show Notes

From Music Teacher to Full-Time Muralist with Kailey Rorer

In this episode of The Small Business Journey Show, I’m sitting down with my real-life friend, Kailey Rorer — a muralist who completely transformed her life and career, without any formal art background.

Kailey shares her inspiring story of going from music teacher to full-time artist. What started as selling small art pieces on Facebook and painting a wall in her own home turned into something much bigger — and ultimately led her to building a thriving mural business.

We talk about how murals can completely transform a space, elevate a brand, and become a powerful marketing tool. As a coffee shop owner herself, Kailey has seen firsthand how murals create recognition, bring people in the door, and provide real return on investment for businesses.

We also dive into the importance of surrounding yourself with other entrepreneurs — having people who truly understand the highs, lows, and everything in between. Kailey shares her experience attending my Small Business Retreat, how it helped shape her morning routine, her mindset, and the business strategies she still uses today.

This conversation is also a personal one. Kailey and I talk about our friendship, the power of collaboration, and how supporting one another can open doors you never expected.

Her story is such a beautiful reminder that you don’t need permission, credentials, or the perfect plan to start. Sometimes, it begins with saying yes to something new.

---

In this episode, we talk about:

• Kailey’s transition from music teacher to full-time muralist

• How she started selling art on Facebook

• How painting one wall changed everything

• How murals transform businesses and spaces

• Why murals are a powerful marketing investment

• Owning a coffee shop and seeing mural ROI firsthand

• The importance of entrepreneurial friendships

• Her experience at the Small Business Retreat

• How retreats and community can shape your habits and mindset

• The power of collaboration in business and life

---

About Kailey Rorer

Kailey Royer is a full-time muralist and business owner who creates custom murals for homes and businesses. Her work helps brands stand out, create memorable spaces, and connect with their audience in a meaningful way. She also co-owns a coffee shop, The Greenhouse in Sycamore IL with her husband, giving her a unique perspective on how art and business intersect.

---

Connect with Kailey:

www.instagram.com/kaileyrorer

Kailey Rorer | Mural Artist

---

Connect with Chanla:

Instagram: @chanla.chau.cosmetics
Podcast: The Small Business Journey Show
Retreats & Events: www.thesmallbusinessretreat.com

Seeing a Problem & Creating the Solution with Jessi Atkocaitis, Founder of Ren Jord

Seeing a Problem & Creating the Solution with Jessi Atkocaitis, Founder of Ren Jord

In today’s episode, I’m sitting down with Jessi Atkocaitis, the founder of Ren Jord, a natural haircare line created from a real need and a deeper purpose.

Jessi shares her entrepreneurial journey- from recognizing a gap in the haircare industry to courageously creating a solution rooted in clean, intentional ingredients. We talk honestly about what it’s really like being a business owner: the highs, the lows, the moments of doubt, and the resilience it takes to keep going.

We also dive into Jessi’s experience attending The Small Business Retreat. She opens up about how the retreat made her feel supported, revived, and re-energized — both personally and professionally — and why stepping away from the day-to-day can be so powerful for growth.

This conversation is for any entrepreneur who has ever felt overwhelmed, inspired by a problem they want to solve, or in need of a reminder that they’re not alone on this journey.

In This Episode, We Talk About:
• How Jessi founded Ren Jord after seeing a problem in the haircare space
• Turning frustration into purpose and innovation
• The real ups and downs of being a business owner
• Staying grounded during challenging seasons
• Jessi’s experience at The Small Business Retreat
• Feeling revived, supported, and inspired as a founder
Who This Episode Is For:
• Aspiring and current small business owners
• Founders in the beauty and wellness space
• Entrepreneurs feeling tired, stuck, or in need of renewal
• Anyone who believes businesses can be built with heart

Connect with Jessi & Ren Jord:
www.ren-jord.com 
IG: ren.jord
FB: ren jord

Want More Support Like This?
If you’re craving connection, clarity, and space to reset, applications for The Small Business Retreat are open. Apply at www.chanlachaucosmetics.com

Life, Business & The Emmys — A Summer of Growth and Big Wins

Life, Business & The Emmys — A Summer of Growth and Big Wins

 

Show Description:

After a little break from the mic, I’m back with a life and business update you won’t want to miss. In this episode, I’m catching you up on everything that’s been happening over the past few months.. from intentional summer slow downs with my kids, to record-breaking skincare sales, to one of the biggest milestones in my business journey yet: Chanla Chau Cosmetics making it into the official Emmys Gift Bags. 

 

I’m sharing the behind-the-scenes of how it all unfolded, what it felt like to see my Camu Camu Moisturizer featured by press outlets like People Magazine and Yahoo, and how I celebrated this surreal moment with my community.

 

You’ll also hear about:

☀️ How I balance slowing down in summer while still growing my business

✨ The whirlwind of preparing 300+ units for Hollywood

🎂 Special family milestones and my kids inspiring me with their grit

🍰 Hosting unforgettable events like my Eye Cream Preview Party

💡 The excitement (and nerves!) of speaking at a beauty professional conference

 

This episode feels like coffee with a friend—I’m just bringing you along for the ride, sharing both the big wins and the everyday moments that make this journey so meaningful.

Behind the Retreat: Why This Life-Changing Getaway Is Exactly What You Need

Welcome to a special bonus episode of The Small Business Journey Show!
I’m your host, Chanla, and today’s episode is all about the upcoming Small Business Retreat happening this November — a transformational 3-day getaway for women ready to recharge, refocus, and reignite their business and personal growth.

I just launched the brand-new retreat website (after 7+ months of hard work!) and the buzz is REAL. With applications already rolling in and spots going fast, I wanted to record this episode straight from the heart — no script, no manager, just you and me talking about why this retreat could be exactly what you need this season.

In this episode, I cover:

• What the Small Business Retreat is and who it’s for

• The full itinerary, from jaw-dropping arrivals to deep-dive masterminds and peaceful hikes

• What’s included in your ticket (spoiler: it’s a lot)

• Why this is more than a retreat — it’s a reset

• Payment plan options + answers to the most frequently asked questions

• What to expect if you're coming solo (spoiler: you'll leave with a sisterhood)

If you're a female entrepreneur or creative looking to:
✨ Find clarity
✨ Build powerful connections
✨ Recharge your energy
✨ And feel truly supported in your business journey...

This is your sign.
Spots are limited and WILL sell out — so don’t wait.

Learn more and apply now at:

www.thesmallbusinessretreat.com

Finding Your Brand Through the Lens with Vanessa Ronowski, Branding & Lifestyle Photographer

Podcast Show Notes for The Small Business Journey Show

 

Episode Title:

Finding Your Brand Through the Lens with Vanessa Ronowski, Branding & Lifestyle Photographer

 

Episode Description:

In this heartfelt and inspiring episode, I sit down with my friend Vanessa—an incredibly talented personal branding and lifestyle family photographer. Vanessa shares her creative journey from discovering photography in high school to building a business that empowers women and small businesses through powerful, intentional imagery.

 

We talk about how impactful photography is when it comes to shaping brand identity, building client trust, and standing out in a saturated market. Vanessa also takes us behind the scenes of her client process—from vision boards to photoshoot day—and explains why branding photography is so much more than just a headshot.

 

Whether you’re a maker, a service provider, or just starting your small business journey, this episode will encourage you to show up confidently and authentically in your brand. Get ready to fall in love with branding photography and the thoughtful art Vanessa brings to every frame.

 

What You’ll Hear in This Episode:

 

• How Vanessa found photography as her creative outlet
• Her journey from film photography to full-time brand photographer
• The story behind her passion project in the NICU
• Why branding photography matters for small businesses
• The emotional impact of strong, intentional imagery
• A real-life example of how one scroll-stopping photo led to a business-changing experience
• Behind the scenes of her branding photography process
• Why showing personality is more powerful than the perfect headshot
• How Vanessa empowers her clients (especially women) to feel confident on camera
• Insights into Chanla's Small Business Retreat she attended

 

 

Links & Resources:

 

• Follow Vanessa on Instagram: @vanessa_ronowski_photo 
• Learn more about her work: Vanessa Ronowski Photography
• The Small Business Retreat: www.thesmallbusinessretreat.com

 

 

Connect with the Show:

 

• Follow The Small Business Journey Show on Instagram: @smallbusinessretreat
• Learn more about my business: www.thesmallbusinessretreat.com

 

 

Leave a Review:

If you loved this episode, share it with a friend and leave a review on your favorite podcast platform! It helps more small business owners find the show and feel less alone in the journey.

How Incorporating a Morning Routine Can Set Your Day Up For Success

Welcome to Episode 2 of The Small Business Journey Show! Your go-to podcast for practical advice, heartfelt stories, and inspiration tailored to small business owners and busy individuals. Each week, I explore topics that help you grow personally and professionally, proving that progress—not perfection—is the key to success.

I’m Chanla Fredrickson, your guide on this small business adventure, bringing authenticity and warmth to every episode. As a skincare founder, mom of two, and someone who has navigated the chaos of entrepreneurship, I’m here to share my real-life experiences—imperfections and all.

In this episode, I’m diving into the power of morning routines and how they can transform your day, week, and even your year. Whether you’re a small business owner or simply looking to bring more peace and productivity into your life, this episode is packed with relatable insights and actionable tips.

I’ll be sharing my personal journey—from chaotic mornings with young kids to a more intentional routine that fills my cup before the day begins. No matter how busy life gets, you’ll hear practical ideas to create a routine that works for you. I’ll also highlight the importance of self-care for small business owners and busy women who often pour so much into others.

What You’ll Learn in This Episode:

• How a simple morning routine can set the tone for a more successful day.
• Why perfection isn’t the goal—showing up consistently is what truly counts.
• Practical morning routine ideas, from a quick 5-minute tea-and-scripture ritual to longer, sensory-filled self-care processes.
• The science-backed benefits of grounding (and how you can try it barefoot in your backyard).
• Tips for structuring your day to maximize productivity and energy, tailored to your unique schedule.
• How small acts—like making your bed or savoring a cup of coffee—can boost your mood and momentum.

This Episode Is For:

• Small Business Owners: Learn how to prioritize yourself amidst the hustle to avoid burnout.
• Busy Parents: Discover flexible routine ideas that fit your season of life.
• Women Entrepreneurs: Find inspiration to fill your cup before pouring into others.
• Anyone Seeking Balance: If you’re overwhelmed or looking for calm amid the storm, this episode is for you.

Loved this episode? I’d love to hear from you! Shoot me a DM with your favorite takeaway or share your own morning routine—I’d love to connect. For more resources and ways to stay in touch, check the links below.

Don’t forget to subscribe to The Small Business Journey Show so you never miss an episode—new content drops every week! See you next time for more tips to thrive on your small business journey.

Until next time!

 

Connect with me:

Website – chanlachaucosmetics.com

Instagram – Chanla.Chau.Cosmetics

Facebook – Chanla Chau Cosmetics 

The Small Business Journey: Growth, Grit, and Purpose

Welcome to The Small Business Journey Show!

I’m so excited to have you here for the very first episode! This podcast is all about real, unfiltered stories of entrepreneurship, the lessons learned, and the strategies that help small businesses grow. Whether you're just starting out or already running a business, you’ll find insights, practical tips, and inspiration to keep you moving forward.

I’m Chanla Fredrickson, your host—an esthetician with nearly two decades in the beauty industry. I formulate, create, and handcraft clean, natural skincare products, and I’ve built an award-winning skincare line from the ground up. Through the years, I’ve learned so much about running a business—both the highs and the hard lessons—and I’m here to share that knowledge with you!

In this debut episode, I’ll be sharing my personal journey—how I went from charging $15 for an eyebrow wax to launching my own skincare brand and navigating the challenges of entrepreneurship. You’ll hear about growth, resilience, and the key lessons I’ve learned along the way.

In future episodes, we’ll have:

• Behind-the-scenes insights into running a beauty business
• Tips on branding, marketing, and scaling your small business
• Honest conversations about the challenges (and rewards!) of entrepreneurship
• Inspiring interviews with fellow entrepreneurs and industry experts

If you're a small business owner, beauty entrepreneur, or someone dreaming of turning a passion into a business, this podcast is for you! Whether you're creating products, offering services, or just exploring the idea of entrepreneurship, my goal is to provide actionable insights and real talk to help you succeed.

Don’t forget to subscribe to The Small Business Journey Show so you never miss an episode! If you enjoy the show, please like, share, and spread the word—your support helps us grow and reach more small business owners like you.

Thanks for tuning in—I can't wait to go on this journey together!

 

Connect with me:

Website – chanlachaucosmetics.com

Instagram – Chanla.Chau.Cosmetics

Facebook – Chanla Chau Cosmetics